Jessica Principe
Firefighter's Wife, Boy Mama & Subscription Box Entrepreneur – sharing her journey!
About Me
Hey there!
I’m Jessica. Firefighter’s wife, boy mama x2, dog lover, lip balm addict, and your subscription box biz BFF! I help subscription box owners start & grow their business through simple strategies & systems anyone can follow.
It's so nice to meet you!
"when we lean into what calls us, it can be life changing"
My Story
I started my subscription box business (All Girl Shave Club) in 2016 from my kitchen table. At the time, I didn’t have any experience in online business. I didn’t have an audience to sell to. I wasn’t a blogger or a social media influencer.
I was just a regular mom, married to a firefighter, with a dream in my heart to launch a business that I could be proud of.
I didn’t have investors, I was bootstrapping the whole thing and working full time at the same time.
I spent countless hours pouring through books, blogs, and Facebook groups to learn everything I could. I studied the industry tirelessly.
That hard work eventually paid off as I was able to turn my idea into a six-figure business in less than a year. What started as a side hustle quickly exploded, allowing me to leave my full-time job, to work from home, and to enjoy a flexible schedule raising my two little boys.
Today, All Girl Shave Club serves thousands of women all across the US and Canada every single month.
My subscription box business has changed my life and opened the doors to new ventures and opportunities I could never have imagined. I truly believe the same can be true for you too.
I know what you need because I’ve been there. It is my greatest passion to create resources that will genuinely help you get where you want to go.
So glad you're here
I've created this space to serve you - the subscription box owner who wants to build & grow a business that she loves. We learn together here.
Behind the Screen
beliefs & values
I believe in collaboration over competition, that there’s more than enough room for all of us to be successful in business, and that the fastest most fun way to to the top is to grow together!
favorite things
My hubby TJ and our two boys, golden retrievers (especially ours, Rudy!), traveling anywhere tropical, comfy t-shirts, 90’s music, dance parties in the kitchen, professional development, and all things digital marketing!
fun facts
My favorite pit stop is always Starbucks but I don’t drink coffee (or any caffeine, I already have too much energy most days!), I’ve lived in 6 states across the country but my home & heart is in NH, and even though I’m 2 years older than my sister everyone ALWAYS thinks we’re twins!
Client love
"Jessica's expertise and knowledge of the subscription box business was invaluable to me as I launched my business. Learning from her was the game changer I needed."
Work with me
I'd love to help you too!
Business and marketing are my jam, check out the ways that we can work together!